infoUSA.com Blog
The infoUSA.com Product Team successfully deployed several new features and great product enhancements last night.
A series of articles posted over the next few days will go into greater detail on some of the enhancements and new functionalities.
In the meantime, here’s a recap of the most important parts.
Cross Tab market research reports
What is it: a new service, available to signed in visitors that displays demographic / firmagraphic information in an advanced market research report. For example you can see the breakdown of each age range by each ZIP Code, something not allowed on our traditional market research reports.
How to get to it: build a list (or restore a previous count) and click “Checkout”. Look for the “Free Market Research Report” button in the right column of the Choose Your Package page.
A new page called Create a Market Research Report will open. On the right side of the page under the heading Cross Tab Market Research Report, make your selections for rows and column and click Send Report.
Omit geography on a map
What is it: this new feature will allow visitors to draw a shape on a map to define their geography, then draw a second shape and omit it from the first one. Just like a donut hole!
How to get to it: click Select from a map on the Geography page when building your list. Follow the instructions on the map to drill down into the area you wish to select from. Use the shape or radius
Advanced email campaign reporting
What it is- deeper reporting statistics will be available with one click. You will be able to unique opens vs. total opens and much more!
How to get to it – sign in to your infoUSA.com account and click Email Campaigns > View under the My Account heading on the top left corner of the page. Click on See Stats on a Sent campaign. Locate the “See all reports” link underneath the Reporting Summary.
Exclude previous email lists
What it is – a way to omit prospects you have previously sent emails. You can also use this feature to conduct A/B testing by sending a different email creative to a subset of your larger list. More on this in a later post.
How to get to it – click the “Exclude Lists” button on the Review Criteria page while building a count for an email campaign. You can choose between excluding a previous campaign or saved email count.
Improved discount display
What it is – a change in how any available discounts are displayed.
How to get to it - sign in to your infoUSA.com account and click My Profile> View under the My Account heading on the top left corner of the page.