So you’ve picked the perfect list of prospects to send your email to, chosen the template that you want to modify, and written an attention getting subject line and message.
You select an image to replace in the template, and click the button to upload your eye-catching image, when…Bam!...you get a pop message stating “File size (123 KB) is too large. The maximum file size allowed is set to: 100 KB.”
So now what? If you have a graphic designer on staff (or on contract) ask them to resize/ optimize the image in a way that brings its size to at or below the 100 KB limit.
If you are doing it yourself, here are a couple of techniques you can use:
1. Open the original image file in an image editor, such as Photoshop or Fireworks.
2. In Photoshop, select Image > Image Size (In Fireworks: Modify > Canvas > Image Size) and resize the image to a width of no more than 800 pixels (we recommend no more than 600 pixels). In Photoshop, you may also use the File > Save for Web & Devices option.
3. Right click on the image and choose Properties to ensure that it is 500 KB or less.
Other tips:
• Use RGB color mode (do not use CMYK).
• Flatten any image layers.
• Test different image formats. (Saving a certain PNGs as a JPG, may cut file size in half.)
Note: Images can be resized after they are inserted by clicking on the image and dragging the corners.